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Packers hike ticket prices $3 across the board

Feb 03, 2014 -- 2:55pm
 
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For the fifth year in a row, it will cost you more to attend a game at Lambeau Field.
 

GREEN BAY – In 1995, the cheapest ticket at Lambeau Field cost $24.

Two decades later, that ticket will cost you $77.

The Green Bay Packers have raised ticket prices for the fifth consecutive year, as the club announced Monday that it is increasing ticket prices by $3 for all seats.

Last year, the Packers raised ticket prices from $2 to $5 per seat. The last time the Packers did not raise prices was in 2009, when the team was coming off a 6-10 season in the wake of its acrimonious parting of the ways with iconic quarterback Brett Favre.

Lambeau Field seats 80,750 after the expanded south end zone opened in 2013.

Here are the prices for 2014:

End zone seats: $77
South end zone /700 level:  $85
Inside the 20-yard line: $88
South end zone/600 level: $92
Between the 20-yard lines: $100
Suites: $100

“Our goal for ticket pricing is to be just below the League average,” Packers president Mark Murphy said in a statement released by the club Monday morning, the day after the Seattle Seahawks won Super Bowl XLVIII.

“With this increase, we project to rank 17th in average ticket price, which accomplishes the goal and maintains a fair visiting team contribution, as well. We’re confident our top-rated Lambeau Field experience remains a great value for [ticket holders].”

In their news release, the Packers pointed out that their most expensive seats are cheaper than the other three teams in the NFC North. According to the Packers, the Detroit Lions’ most expensive ticket is $119, the Minnesota Vikings’ is $150 and the Chicago Bears’ is $190.

With their five ticket price increases since 2009, tickets between the 20-yard lines and in suits have increased 38.9 percent from $72 to $100; seats inside the 20-yard lines have increased 37.5 percent from $64 to $88 and end-zone seats have increased 30.5 percent from $59 to $77.

Also, the team said it will be offering a “pay as we play” ticket option for playoff games in the wake of its struggle to sell out the NFC Wild Card Playoff loss to San Francisco last month. The Packers had 40,000 tickets to sell after beating the Bears on the final day of the season to win the division

The Packers were struggling without starting quarterback Aaron Rodgers when they sent out playoff ticket invoices in late November, and in a change from prior policy, the team refused to issue refunds on playoff purchases if the Packers failed to make the postseason. Rather, that money was to be applied to the next year’s season ticket bill. Also, fans were required to pay for two playoff games.

The Packers eventually sold the game out with help from Associated Bank and other corporate partners, who bought tickets to prevent a television blackout. The Packers lost the game, 23-20. 

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